A nudge is a form of social engineering to make better choices. In the world of patient safety and medical decisions, it shares some of the concepts of human factors engineering.
Richard Thaler and Cass Sustein may be the world’s authority on the nudge concept, and have a great book by the same name.
Nudges help people to choose their own best decisions by making the easiest, laziest choices — the defaults — also the best for the person or for society. Free will is completely preserved, but it is easiest to make the right choices.
An example of success stories includes helping people to save for retirement, increasing organ donation status for people who want to be organ donors, and healthier food choices by school kids in their cafeterias — even when the unhealthy choices were still readily available.
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