Tuesday, March 22, 2016

Call people by their rightful name. It matters more than you think.

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There are several Tumblr sites where people submit their actual name and compare it to the name the Starbucks employee writes on the cup.  There’s “Starbucks Name Fail,” “The Starbucks Name Game,” “Starbucks Can’t Spell My Name,” and “That’s Not My Name, Starbucks.”

There aren’t Tumblr sites for calling out Starbucks when they biff your drink.  “Starbucks F***** Up My Drink,” “Would You Just Look at This Beverage,” and “There’s No Foam on My Latte AGAIN,” are nowhere to be found.  It is unclear if people are going to Starbucks to pay six dollars for coffee or fifteen seconds of personal recognition.

In the first fifteen minutes of my emergency medicine rotation, I met the formidable director of emergency services, a person known for many things, mincing words not among them.   The first thing he said to us is, “You are not ever to refer to your patients by cute nicknames.  They are not your honey.  They are not your sweetie.  They are not your dear.  They are adults, and you will call them sir, ma’am, Mr., Mrs., Ms. or Doctor, followed by their last name.”

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