
As a researcher, there may come a time when you interact with the media. It may make you cringe; for traditional research publications, we have the protection of editing, and feedback from mentors and colleagues. Interviews feel much more risky: Questions are unpredictable, and there is seldom an opportunity to polish the product before it goes into the wild. Yet, interacting with the media offers an opportunity to garner attention for your research team and share ideas.
What can you expect?
Here’s the nitty gritty:
You may be contacted because you research a hot topic, you are an expert, or your mentor is an expert that is involving you for you to gain experience (my case). I was incredibly nervous for my first interview. My mentor, Victor Montori, MD, MSc suggested that I craft a one-liner.
Your patients are rating you online: How to respond. Manage your online reputation: A social media guide. Find out how.
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