Once upon a time, there was a man who was a very good cook. He was just an ordinary man, but he had real culinary talents. He could create the perfect meal for anyone who came to see him in his modest café.
His maître d’ and waiting staff were warm and well trained, and the menu was designed specifically for the clientele of his eatery. He gave each person his undivided attention and then prepared the recipe for a special meal. They would take the individualized recipe feeling perfectly satisfied and healthier than when they entered. After the encounter, the cook would hand write some notes documenting the nature of the session and the specifics of the recipe. Life for the cook was simple but very rewarding. He was resourceful, worked hard and was a very good cook.
One day, the cook was visited by a man wearing a tailored suit and coordinated jewelry. “I have just purchased this building and now own your café,” he said, “but there is nothing for you to worry about because I know you are a very good cook, and none of your patrons will even notice the difference. You will help even more hungry people and also make lots of money.”
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