Like an anthem, a holy grail, the word appears in every journal, every proposal, and every health strategic plan.
“Quality.”
We say, read and hear it so often we are developing quality fatigue. Like iterative hackneyed phrases such as “out-of-the-box”, “deep-dive” and perhaps even “personalized medicine,” quality has begun to feel like water torture and risks being deprived of flavor or meaning. However, do not so fooled or bludgeoned that you lose focus. Quality is another word for absolute control and power.
For too long, quality meant, “work hard, do a good job, care about the patient.” Every provider was a quality provider. Have you ever met a doctor who did not believe they practiced high-quality medicine?
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