Sunday, February 28, 2016

What health care leaders can learn from Yahoo’s failure

shutterstock_274807505

I’ve been following Marissa Mayer’s tenure for nearly four years at Yahoo.  Not just because I was initially tapped to lead athenahealth’s integration of another mature advertising-driven mobile company — Epocrates — but because Yahoo, with its complexity and technology legacies, and highly competitive, fast-paced market environment, reminds me of many of the country’s largest health care delivery systems.

Both are facing significant headwinds to stay relevant in their respective industries and both need to change quicker than they each probably want to.

Recent news, that Yahoo was laying off 15 percent of its nearly 11,000 employees, was just the latest downward trend, which includes open calls to sell off significant pieces such as its stake in Alibaba and Yahoo Japan, the stock is down, the board is falling is apart, the optics are bad, and there’s an open question now as to whether Ms. Mayer will even survive the year as CEO.

Continue reading ...

Your patients are rating you online: How to respond. Manage your online reputation: A social media guide. Find out how.

No comments:

Post a Comment